The Drum covers modern marketing, agency business, creativity & the future of media. We understand the industry's challenges and have your back. Problem Solved.
Gamers 📢 did any of these in-game ads annoy you? #Gamification #DeepDive #GamingAdvertising ➡️
L'Oreal Paris bought out the paywalls on stories about sexual harassment - and readers noticed #Loreal #LorealParisParis ➡️
For advertisers, the ultimate goal with gaming is to immerse contextually relevant ads into game play. So how can audio be used effectively in this space to capture players’ attention? 🎧 #ingameadvertising #gaming #audio #audioadvertisingadvertising
TW: you will not be able to get our #AdOfTheDay out of your head 🎇 @kylieminogue @MagnumIceCream @LOLAmullenlowe @GolinLON @MLProfero 👉 #Kylie #Music #IceCream #Marketing #Food #Advertising
🔑With Fortnite and now Unreal Engine 5, no one holds the keys to the future of gaming like @EpicGames @weareamplify 's Simon Richardson looks at the source code of their success 🎮🎯 #GamingIndustry #Gamified #EpicGames ➡️
We spoke to @PratikThakar_ and @joshuaburke ahead of @CocaCola 's global launch of #CokeStudio . 🎤Comment below which iconic Queen song you think the brand has reimagined for the campaign 👉 #Coke #Brands #Music #Marketing #Advertising
A year after iOS privacy policies threw a spanner in the works for mobile ad targeting, gaming apps and mobile gaming advertisers are still struggling to determine how to attract user opt-ins and maintain ad revenues. #MobileAdvertising #DataPrivacy ➡️
TV planners have become fed up waiting for industry-wide consensus on measurement currencies. What do you think is the best solution? #Measurement #CTV #TV #Media
📽️ Tune in to hear from leading agencies; @irisworldwide , @WPP , @VMLYR , @OmnicomMediaGrp discussing how to fully embrace data, tech and teams for creative efficiency that will drive customer lifetime value, loyalty, and revenue. 👉 #Data #Tech #Teamwork
To promote @marmite 's ‘posher-than-posh truffle spread’ it's taken over London's most bougiest neighbourhoods in a OOH campaign from @aandeddb 👉 Do you love it or hate it? #Marmite #Food #London #Brands #Advertising #PR
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Justin Bieber draws more #Brits tweets than the event’s next eight most popular stars
Amazon have just announced a queue-less and cashier-less store. Watch and share the video to find out more
The news from Paris tonight is devastating. Our thoughts and prayers with those affected. #PrayforParis
How brands piggybacked #PigGate on Twitter ft. @PaddyPower , @ComedyCentralUK , @SKYNZ & more
"There are no cuts or edits, it’s very raw and authentic," @CollinsKey on going live
. @LittleMix taps Instagram's emoji search function to promote new album
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