The Drum

The Drum


The Drum covers modern marketing, agency business, creativity & the future of media. We understand the industry's challenges and have your back. Problem Solved.

230550 followers  •  2819 follow  •    •   http://www.thedrum.com

Gamers 📢 did any of these in-game ads annoy you? #Gamification  #DeepDive  #GamingAdvertising  ➡️

L'Oreal Paris bought out the paywalls on stories about sexual harassment - and readers noticed #Loreal  #LorealParisParis  ➡️

For advertisers, the ultimate goal with gaming is to immerse contextually relevant ads into game play. So how can audio be used effectively in this space to capture players’ attention? 🎧 #ingameadvertising  #gaming  #audio  #audioadvertisingadvertising 

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🔑With Fortnite and now Unreal Engine 5, no one holds the keys to the future of gaming like @EpicGames  @weareamplify 's Simon Richardson looks at the source code of their success 🎮🎯 #GamingIndustry  #Gamified  #EpicGames  ➡️

We spoke to @PratikThakar_  and @joshuaburke  ahead of @CocaCola 's global launch of #CokeStudio . 🎤Comment below which iconic Queen song you think the brand has reimagined for the campaign 👉 #Coke  #Brands  #Music  #Marketing  #Advertising 

A year after iOS privacy policies threw a spanner in the works for mobile ad targeting, gaming apps and mobile gaming advertisers are still struggling to determine how to attract user opt-ins and maintain ad revenues. #MobileAdvertising  #DataPrivacy  ➡️

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TV planners have become fed up waiting for industry-wide consensus on measurement currencies. What do you think is the best solution? #Measurement  #CTV  #TV  #Media 

📽️ Tune in to hear from leading agencies; @irisworldwide , @WPP , @VMLYR , @OmnicomMediaGrp  discussing how to fully embrace data, tech and teams for creative efficiency that will drive customer lifetime value, loyalty, and revenue. 👉 #Data  #Tech  #Teamwork 

To promote @marmite 's ‘posher-than-posh truffle spread’ it's taken over London's most bougiest neighbourhoods in a OOH campaign from @aandeddb  👉 Do you love it or hate it? #Marmite  #Food  #London  #Brands  #Advertising  #PR 

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Justin Bieber draws more #Brits  tweets than the event’s next eight most popular stars

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What can brands learn from the BTS success story? #BTS  #KPOP 

Amazon have just announced a queue-less and cashier-less store. Watch and share the video to find out more

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The news from Paris tonight is devastating. Our thoughts and prayers with those affected. #PrayforParis 

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"There are no cuts or edits, it’s very raw and authentic," @CollinsKey  on going live

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BREAKING: Viral publisher #Unilad  files for administration with debts over £6m

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. @LittleMix  taps Instagram's emoji search function to promote new album

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Twitter brings @Twitter’s irreverent tone to Times Square’s billboards

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