Kevin Roose

Kevin Roose

Tech columnist, NYT + NYT Magazine. or (secure)

81818 followers  •  2379 follow  •    •

Dig around a bit, and you find that this is part of a pro-Trump e-commerce operation called I Love My Freedom. They sell shirts and stuff. (If the model looks familiar, it's bc it's a photoshop of a guy who was once wearing an anti-Trump, pro-Kaepernick shirt from another shop.)

Dig around a little more, and you find that the site belongs to these "MAGA mill " guys @aprilaser  wrote about last year. It's three guys, one of whom also owns a marketing company for dentists.

@aprilaser  These guys used to be yeoman click-farmers, but they appear to have pivoted into e-commerce. Now, a lot of their posts are Typeform surveys that allow them to harvest emails and point people to their store. They get a *lot* of engagement. .

@aprilaser  (For scale, the highest-performing Fox News story of the past 24 hours has about 30,000 engagements. All of these surveys have significantly more than that.)

@aprilaser  To be clear: none of this is illegal, against FB's rules, or out of the ordinary. There are lots of drop-shippers who make a buck selling political tchotchkes on FB. Just a window into what's going on in the Fifth Estate!

It’s amazing how many celebrated startups have been revealed as essentially labor arbitrage schemes disguised as cool new apps.

A decade of high-frequency trading algorithms, but instead of tightening bid-ask spreads on oil futures they just find the lowest possible clearing price for human work.

I wrote an essay for the @NYTmag’s tech and design issue about the “luxury internet” — a kind of digital farm-to-table movement for people who want to pay to escape the clunky, predatory free internet and inhabit tasteful, private spaces instead.

(I have been assured that no cats were harmed in the making of this story art.)

Come for “no wonder traditional media is bitter about the tech companies,” stay for “anyone could take a room full of software engineers and start a functioning news organization the next day.”


I’ve been working on a story for a few months that I’m excited to share. It’s about a 21-year-old guy who was radicalized into the far-right, with help from his YouTube recommendations.

For old time's sake, took a look at the top 10 news stories across all of Facebook today. They're from: 1. Ben Shapiro 2. Donald J. Trump 3. Dallas Cowboys 4. Breitbart 5. Daily Caller 6. Ben Shapiro 7. "Intelligence is Sexy" 8. Occupy Democrats 9. Bible Time 10. Delish

Day 2 at #Vidcon2019 . A dance battle has broken out between two TikTok influencers, both of whom appear to have been born during the Obama administration.

Breaking: Cloudflare CEO @eastdakota  tells me the company is cutting off 8chan's access to its DDOS protection service after all, a big reversal from earlier in the day. Story update TK.

I talked to the founder and former admin of 8chan this morning. He told me he wants the site to be shut down, after being involved in 3 mass shootings this year.

My grocery store got a robot that is supposed to monitor the aisles, but it can’t get to the aisles because people just stand around staring at it.

A few months ago, I realized I couldn't read a book, watch a movie, or sustain a conversation without being distracted by my phone. So I started a 30-day phone rehab program with , and it changed my life.

Two years ago, @AndrewYangVFA  met me at Dean & Deluca and said he was running for president. I called him a "longer-than-longshot." Then he dunked on me by qualifying for the debates. Today on The Daily, we talk about what I got wrong.