eMarketer

eMarketer


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Trump banning WeChat transactions could lead to retaliation against US payment firms in China.

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eMarketer analysts Mark Dolliver and Blake Droesch join vice president of content studio at Insider Intelligence Paul Verna to discuss takeaways from the recent Big Tech antitrust hearing.

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We expect banks to invest more heavily in conversational capabilities such as Alexa skills.

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Nearly Half of Boomers have Increased Digital Spending Since The Pandemic.

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Out-of-Home Advertising Is Becoming More Digitally Driven.

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Esports viewership has not caught up to the media hype – but there could be growth opportunities amid the pandemic.

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The pandemic has been a learning curve for many marketers, including Elana Gold, who began her role as Del Monte’s newly appointed global CMO in the midst of it.

Thanks again to Alteryx for making this webinar possible! Please check out Together We Solve: A Transformative Era for Retailers:  for six ways analytics empowers retailers to optimize recovery from COVID-19.

Amazon looks to convert JCPenney and Sears stores in malls into distribution centers.

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A majority of the US population will watch TV via digital for the first time this year:

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. and combined will account for more than 65% of US digital revenues in 20 #ad8 , estimates:

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#Millennials were considerably more likely than older people to use #mobile  financial services:

(STAT) Total#retail  sales will reach $22.737 trillion by the end of this year, up 5.8% from 2016:

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Marketing spending is getting even more data-driven due to the rise of marketing tech

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Marketers are taking a serious stance on cross-channel marketing by incorporating both online and #offline  tactics:

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Digital #ad  spending will overtake #TV  this year:

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Spending on data-driven marketing is set to rise:

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There are 2.34 billion social network users in the world today. #SocialMediaDay 

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Customer engagement is becoming almost as important to marketers as brand awareness #eMwebinar 

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