Microsoft and Walmart are the latest two brands that won’t return to the #SuperBowl . More in our latest Super Bowl Alert newsletter:

Barstool Sports has a new PSA asking beer drinkers to keep their aluminum cans out of landfills.

"So much of marketing and communications is crafting the right message for the right audience. Our team focused less on the message, and more on the messenger."

Instead of jumping into political lobbying like other giant telecom companies, Ryan Reynolds' @_MintSim  would rather invest in its customers. So @VancityReynoldss  donating only $15 to the mayor of Idyllwild, who happens to be a dog.

Alastair Mactaggart, board chair and founder of Californians for Consumer Privacy, sounds off on his watershed legislation, standing up to Big Tech and whether new laws are in the works:

Instead of promoting product, Sprout Social generated content that helped customers get through the pandemic professionally and emotionally.

Do you have a strategy guru on your team who went above and beyond last year? Give them the recognition they deserve and nominate them for Strategic Planner of the Year at the 2021 Ad Age A-List & Creativity Awards. Submit your entry today:

A new lawsuit alleges DDB Chicago “exploited” a smaller, minority-owned New York shop in an effort to win a $4 billion U.S. Army contract.

For a new video, @KraftHeinzCo  invited consumers to “draw ketchup," and the results weren't all pretty:

Pinterest is building more augmented reality options for brands. Brands like Lancôme, YSL, Urban Decay and NYX Cosmetics try on Pinterest's new eyeshadow trick: