Ad Age

Ad Age


Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. https://t.co/gGStxZxw1m

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Of 61 returning series on the big four broadcast networks and The CW, 21 saw the cost for a 30-second ad remain flat for the 2021-22 season, 19 saw a price bump and 21 saw a decrease on a year-over-year basis. Ad Age breaks down the priciest shows on broadcast for advertisers ⬇️

How CTV can transform omnichannel advertising strategies. More from our Publishing Partner, Vericast.

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Basis Global Technologies plans to go public, looking to take advantage of a strong market for new stock offerings. The company, which just changed its name from Centro, was founded 20 years ago by Shawn Riegsecker to help companies place digital ads.

In a live #AdvertisingWeek  episode of the @PivotSchooled , New York Magaz @karaswisherne ’s and New @profgallowayssor '>York University Prof @profgallowayssor  took on some of the biggest stories in media and tech. Catch up on the highlights from the conversation here:

David Finn, co-founder of PR agency @RuderFinn, died at age 100 on Oct. 18. Ruder Finn’s Chief Innovation Officer Michael Schubert pays tribute to the man and his many accomplishments—in and out of the boardroom.

A small-town Minnesota dealership known for its wacky commercials got an assist on its latest TV ad from the writers of @HBO 's @LastWeekTonight .

We're not sure what they're putting in @LoveMyPhilly  these days, but the @KraftHeinzCorand 's latest campaign suggests it could give you a "multisensorial" experience, transporting you into other worlds.

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McDonald’s has teamed up with BTS, one of the world’s biggest musical acts, for its next celebrity-inspired meal.

McDonald's separates its golden arches in an act of coronavirus solidarity

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.@Apple kicked off its October product event today with an unusual opener. The brand tapped musician @agcook404  to craft an original song composed of Apple product sounds, from the Mac computer’s startup sound to the clicking of a classic iPod wheel.

We're counting down our Marketers of the Year! At No.4: @ProjectLincoln  The conservative anti-Trump PAC made some of the most compelling and influential ads of the year:

Planters hits pause on Mr. Peanut's #SuperBowl  funeral following Kobe Bryant's death

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Google’s #SuperBowl  commercial was inspired by the real grandfather of a Google employee. At 85-years-old he makes his film debut.

Diageo is donating $1 million to organizations supporting bartenders. @VancityReynolds , David Beckham and @Diddy  star in a humorous spot from Raynold's @MaximumEffort  that celebrates mixologists.

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