CPG brands are committing themselves to recyclable packaging. A SurveyMonkey survey shows that consumers care about the environment and make value-based purchases about things like sustainable initiatives. More from our Publishing Partner, @SurveyMonkey 

Colorado Lottery and Denver-based agency Cactus, the advertiser's agency of record for 15 years, have debuted a new campaign that pays homage to the state's "rugged optimism" through a comedic, vintage lens.

This new hire comes amid a massive rebrand of the franchise, which includes the selection of a new name and team identity.

TikTok is making a run for the younger generation, and is developing more channels through which brands can sell.

KFC is out with a new integrated marketing push that celebrates fans of the brand and all the crazy things they're prepared to do for it.

According to the brand, the idea is to "respect of the diversity of women and their own personal relationship to body hair" and to make it clear that they have a choice whether to remove their hair or not.

It's upfront season. But how much has really changed with the way TV is bought and sold? On May 24 and 25, Ad Age is bringing together ad sales, agency and marketing leaders to dive into the impact of the past year and the future of TV.

Dave Grohl narrates (and makes a cameo appearance in) a Ram Trucks ad, Etsy says, “The beautifully made is out there. Why buy boring?” And YouTube says “Get back to what you love” in another in a series of COVID-19 vaccination PSAs.

"'Winning Country' is a celebration of our state as much as our state lotto."