Ad Age

Ad Age


Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. https://t.co/gGStxZxw1m

980415 followers  •  75467 follow  •    •   http://t.co/sy4FPwsQ56

Google has a new roadmap to ditch internet cookies, but major players in the ad tech industry are worried that the largest internet advertiser's strategy works against their own plans for a post-cookie world.

NFTs have certainly become the soup du jour of the ad world, enticing even classic brands like Coca-Cola to experiment with the modern-day marketing tactic.

While nostalgia has long been used to connect with older brand loyalists, marketers are using new ways such as QR codes and augmented reality to reach younger audiences who may be less familiar with their products’ storied pasts.

Ad Age is boosting its coverage of the marketing industry by promoting two journalists into new roles and hiring two reporters. Congratulations to @jessicawohl , @cjenntravel , @sheismoyo  and ! @erikawheless 

You might have been wondering how Burberry would follow up its award-winning 2020 “Festive” holiday spot, and well, now we know. The brand’s newest ad stars Adam Driver in a way you’ve never seen him before.

Just one week left until this year's virtual Small Agency Conference! We're covering critical topics this year, including: - Recognizing and battling burnout - Walking the walk on DE&I - Trends that will outlive COVID-19 Register now:

tweet picture

Frito-Lay is no newcomer to creative flavor combinations. Why not try recycling a few old favorites—with a twist of course. Enter: Wavy Funyuns Onion Lay’s and Doritos Cool Ranch Lay’s.

The departure of all-star gymnast Simone Biles from the women's gymnastics team final could be a warning for brands not to bet sponsorship dollars on one athlete—although Gap Inc. is backing the decision by its star endorser to put her mental health first.

McDonald's sales beat analysts' estimates as U.S. diners proved willing to pay higher prices and international markets saw fewer pandemic closures, but the fast-food giant is still facing staffing challenges.

@forrester  CMO discusses new a product portfolio, an employee orientation campaign and paring the list of customer personas:

Loading
Loading

McDonald’s has teamed up with BTS, one of the world’s biggest musical acts, for its next celebrity-inspired meal.

McDonald's separates its golden arches in an act of coronavirus solidarity

tweet picture

We're counting down our Marketers of the Year! At No.4: @ProjectLincoln  The conservative anti-Trump PAC made some of the most compelling and influential ads of the year:

Planters hits pause on Mr. Peanut's #SuperBowl  funeral following Kobe Bryant's death

tweet picture

Diageo is donating $1 million to organizations supporting bartenders. @VancityReynolds , David Beckham and @Diddy  star in a humorous spot from Raynold's @MaximumEffort  that celebrates mixologists.

Google’s #SuperBowl  commercial was inspired by the real grandfather of a Google employee. At 85-years-old he makes his film debut.

‘Mourning in America’: a conservative group’s harsh new political ad takes on Trump’s coronavirus response

tweet picture

Loading
Loading