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For digitally-native DTC companies, a product’s packaging (and even its configuration) is “the store front, experience, service and product."
De Beers, the former monopoly famed for secrecy, is embracing a traceability system in a bid to attract more socially conscious buyers.
As the secondhand apparel market booms, pre-owned fashion is becoming an acceptable holiday gift, per new survey.
Black Friday remains important for holiday shopping but its relevance is fading as sales are no longer limited to a single day.
"This could be the most affordable bag Jennifer Lopez has ever BEEN PAID TO carry."
Nike spent $16 million on its 3-part "Sport Changes Everything" campaign. Now, a court says it can no longer use the "infringing" ad.
From Fan BingBing to Chanyeol: Brands are Tapping Some of Asia's Biggest Influencers to Help Them Boost Sales.
"Everyone’s cool with a young black woman singing, dancing, partying. But when it comes time to negotiate, to broker a deal, she is suddenly made aware of her blackness." - Rihanna.