Nielsen

Nielsen


Global consumer and media insights from Nielsen.

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“Media drives culture. It’s essential that media serves all people. That all people are seen and heard is critical, and there's a lot we have to do to make that right. It's always important that we have inclusion.” Our CEO & Chief Diversity Officer@davidwkenny  at #wef20  @wef 

"We cannot tolerate a world where the workforce of the future is locked out of the jobs for tomorrow.” -DavidRawlinson, CEO of Nielsen Global Connect, at @wef  🌎 David shared 8 trends that will shape the economy and workforce of the future at #WEF20 :

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“Impressions are gaining momentum in our industry. The ability to aggregate and not leave any audiences on the cutting room floor is essential.” -Catherine Herkovic, our EVP, Managing Director, Local Media@NATPE  in Miami#NATPE2020 

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@BlueLizardSun  took the US by storm with chemical-free sunscreen.🌞 This is how they used data-driven info to boost their brand.👉

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For the 7th straight year, we’ve been named one of the Best Places to Work for LGBTQ Equality by the @HRC ! 🙌 We couldn't have done it without our PRIDE 🏳️‍🌈 employee resource group, which helps us evolve our inclusive culture. #CEI2020 

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#Auto marketers face unique challenges in an increasingly customized, personalized and interactive market. Learn more:

Considering cutting out drinking? You're not alone.🚫🍸 The low alcohol and no-alcohol market is only expected to keep growing. Read more from @Forbes 👉

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How does a niche sunscreen brand become a #CPG  leader?🤔 By using data-driven info! Read our case study about @BlueLizardSun .

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People will increasingly use cannabis through a recreational use program in place of over-the-counter sleep aids, according to a study based on our data.🌿 Via @TheStranger 

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#KPop reached new heights in 2018! Social media phenomenon translated their massive online-following to chart success in the U.S.

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The average home in the U.S. now uses roughly 40% less energy overall than it did in 1970.

Curious about how eye-tracking glasses really work? Sylwia (in Poland) explains for #NielsenAroundtheWorld 

Almost $5.8 billion of craft beer was sold in the U.S. last year.

Learn what "a day in the life" is like for Syahril, one of our auditors in Indonesia. #NielsenAroundtheWorld 

A NEW ERA: Today we are enthusiastically announcing plans to split into two independent, publicly traded companies—Global Connect and Global Media.

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