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440,125 followers   •   125,582 following   •   Boston, Massachusetts   •   http://www.marketingprofs

Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I'm waging a war on mediocrity in content marketing.

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Cat people: These cat ladders are pure joy 🐈 🐈 🐈 >>>
Join the Marketing Rebellion or Get Left Behind: Author (and my buddy!) @markwschaefer on Marketing Smarts
If you aren't subscribing to @ScottMonty, you're missing out. Today's story is GREAT. >>> How Much Is Your Reputation Worth?
Should Content Marketers Really Think Like Journalists? The Answer is Somewhere in the Middle [via the fantastic @KatieMartell @ManagingEdMag]
@jbernoff @mdc912I @amazont @AmazonHelp appears to be the India version (rights since revoked) that was supposed to be for sale in India only. But it now listed alongside the legit hardcover on Amazon US.
Leads From Search Are Different: How to Convert Search Leads by Tailoring Sales Practices [via @MediumBlueSEM]
@millertime_baby @amazonYes. Amazon is listing that unofficial reseller version next to the hardcover copy, at a lower price. So it appears legit... but it's not.

The Most Relevant

Dear Everyone: Please don't buy ANY paperback version of Everybody Writes. THERE IS NO OFFICIAL PAPERBACK version, even though @amazon wants you to think there it. It has for sale an inferior printing that appears on the book's Amazon page and looks legit. IT IS NOT. 😡 #dukesup
The Four Horsemen of the Modern Apocalypse via @briansolis #bmcvegas
"Mediocre content will hurt your brand more than doing nothing at all." Preach, @JoePulizzi! It's all in or no in. #cmworld
"Everything that you love and you're good at... never give up. Everything else... punt." @garyvee #SMMW16
2018 Word of the Year: Behind the Scenes [via @merriamwebster]
Messaging apps have now surpassed social networks. @MariSmith #HCIC18
RIP, Our Dear Friend SlideShare. It Was Good While It Lasted... [via @msweezey]
Email newsletters are smokin' hot again -- have you heard? But there's a way to do them well. Here's on "How to Craft an Email Newsletter That Gets Marketing Results'
Marketers: This Is Why We Can’t Have Nice Things [All the HELL YEAH @Kippbodnar @hubspot]
The US is now buying more yoga pants than blue jeans via @qz
Total(1) => 0.087246894836426 f_f_QM(2) => 0.07237982749939 indS(2) => 0.032825946807861 indM(2) => 0.038048982620239 indM_1(2) => 0.0023989677429199 indM_2(2) => 0.00081205368041992 indM_4(2) => 0.0033540725708008 indM_5(2) => 0.004892110824585 indM_6(2) => 0.003046989440918 indM_7(2) => 0.0052809715270996 indM_8(2) => 0.0016181468963623 indM_9(2) => 0.0085361003875732 indM_10(2) => 0.0077750682830811 f_f_pTL(2) => 0.0021259784698486 f_f_dT(20) => 0.0019633769989014