The MarTech.Health V

The MarTech.Health V


A vendor directory for Healthcare Marketing, Communications and Digital Professionals. Founded by @EdBennett

13506 followers  •  1292 follow  •    •   https://t.co/rB0Lx5Lk9F

4 Use Cases for Natural Language Processing (NLP) in Healthcare "NLP enables providers to automate administrative workflows, invest more time in patient care, and improve patient experience using real-time data." New article from @binaryfountain 

Social Media in 2020: Research Results "Results from the longest-running digital media consumer behavior survey show a shift in the preferred platforms. The results also give some insight into social media growth for 2020." New article from @Greystone 

Is Your Health Technology Website Alienating Readers? "Combining a clear access point with easy-to-understand content and benefit statements is the ultimate one-two marketing punch." New article from @WriterGirlAssoc  #COVID19 

Trauma-Informed Marketing: An Empathy Framework "Those of us who engineer the mechanics of healthcare experiences will need to be far more attuned to the stressors which define huge parts of consumers’ lives." New article from @ProKarma  #COVID19 

Authenticity in Marketing "Ann Handley of @MarketingProfs  and I talked leadership in marketing, what it means to be authentic, and why more companies should prioritize long-term leadership over short-term sales." New video from @ahamediagroup  #COVID19 

Keys to a Memorable Mobile Experience "As mobile internet use increases, a bad mobile site experience easily turns away potential customers, but a positive one can keep you bookmarked for return visits." New article from @HilemanGroup 

Single vs Multi-Vendor Marketing Solutions: What You Should Know "Is it more effective to hire agencies who specialize in only one aspect of marketing or a single marketing provider that serves as an all-in-one solution?" New article from @Scorpiondotco 

Q&A with Trevor Young: PR Strategy That Takes Ownership of the Narrative "As an author, speaker & PR professional, @trevoryoung  constantly strives to go deep beneath the surface to find out what makes a brand tick." New article from @Reputation_Com 

Loading
Loading

Looking for Digital Marketing Vendors with healthcare experience? The Vendor Directory has you covered with 39 firms including: and Complete list at

tweet picture

My suggestions for Hospital Sites in 2016 1. Add physician ratings 2. Stop third-party tracking 3. Remove excess content #hcic15 

8x more engagement when content is shared by employees vs. the official channel #hmps16 

Great session on Transparency and Location Data Management. @AdvocateHealth  and @DukeHealth  are seeing amazing results #shsmd16 

Did a 2 mile Pokemon Go walk with my daughter. Saw a dozen kids out and about doing the same. This is health #gamification  in action.

Google changed the rules for displaying star ratings in it's search results. I researched 20 hospital sites to see if there was an impact of physician profiles. The news is good, but you need to watch for changes. Details at: #hcmktg  #SEO 

tweet picture

New blog post - Is Your Hospital Web Presence Delightful? #HCSM  #SHSMD16 

Brand managers - now's a good time to turn off automated tweets. Business as usual is jarring in the tweetstream.

Loading
Loading