Econsultancy

Econsultancy


We help organisations achieve marketing excellence through independent advice, insight and training

231951 followers  •  1184 follow  •    •   https://t.co/eMddEHjsPw

"...short term focus leads to wanting to maximize the value in each channel or discipline straight away, without taking time to see how such a push affects the bigger picture." - @nilserikjonas .

Is it time for marketers to rethink their position on data silos within their organisations?

"Thus far, the hype around the voice revolution has largely been driven by tech companies vying with each other to produce new devices and assistants, but this situation can only sustain itself for so long if consumer behaviour isn’t there." - @rainbowbex 

Chinese shoppers placed more than one million orders through smart speakers this Singles Day

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Here's the agenda for our upcoming Change Management for Marketers webinar next Tuesday (26 Nov, 2pm GMT/9am EST) - hosted by @neilperkin . Register here:

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The first rule of Black Friday marketing is: You do not talk about Black Friday CEO is back with mor @phrasee  ema @ParryMalml  marketing wisdom ahead of the holiday season.

"... we shouldn’t worry about what the trend is called as long as it’s having the desired effect: of making sure that businesses put the customer first, to the benefit of both business and customer." - @rainbowbex .

ICYMI: Some of the best digital marketing stats we saw last week

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Introducing The Periodic Table of Content Marketing

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Ashley Friedlein’s 10 digital marketing & ecommerce trends for 2016

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What’s the difference between paid, owned and earned media?

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Five must-see talks at the Festival of Marketing 2017 #FOM17 

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#Socialmedia stats: How are the biggest platforms doing at the end of 2014?

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99% of social media ads are poorly targeted: The dos and don'ts of custom audiences:

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