Digiday

Digiday


Authority, insight, and honesty on digital media and marketing.

190698 followers  •  4493 follow  •    •   http://www.digiday.com/

As platforms like YouTube and Spotify push into video podcasts, publishing execs weigh the costs of producing more video. Story by @SPGuaglione .

Since the beginning of last year, @TheTradeDesk 's OpenPath has become a way for marketers to buy programmatic ads directly from marquee brands. Read more:

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In this week's episode of the Digiday Podcast, Digiday's media team shares some of the on-stage sessions that they are most excited about and chats through the trends they expect will come up at the Digiday Publishing Summit. #DigidayPublishing 

Selling products has never been publishers' bread and butter, but it has at least historically been a piece of their revenue puzzle. It turns out, though, that puzzle piece has been getting significantly smaller over time.

@LiveIntent , UTA, @starfacewo @truffsaucerld, @sharethrough  and are nominated for the 2023 Future Leader Awards 🏆 Check out our full list of nominees here:

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Smaller businesses have begun dipping into retail media in the hopes of accelerating revenue growth. Sponsored by @ExperianMktg_US .

After a tricky start on Madison Avenue, it appears as if Netflix is now considering alternative options on how to run its operations with potential outcomes including the streaming giant in-housing its ad tech.

It’s safe to say that pretty much everyone on the buy side is spending on Google and that they’re confident that advertising on Google actually works. At least, that’s what a Digiday+ Research survey of 138 agency and brand professionals found.

“In real life [experiential marketing] was lighter last year compared to pre-Covid years, certainly,” said Peter Lewis, chief partnerships officer for SXSW. “We’re witnessing strong interest and seeing activities that are on-par with previous years.”

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Rihanna's $9,000 Dolce and Gabanna headphones have already sold out.

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Meet @MatthewSantoro , @Christiand  and @NashGrier : the new generation of social media stars.

Snapchat will start showing ads in between stories from friends for the first time

#ICYMI : One of the journalists who had their Twitter accounts suspended Thursday evening @atrupar  – discusses the impact it has on his work, and on journalists using the platform.

Kevin Durant’s Thirty Five Media is an opportunity to diversify the NBA star’s existing business with sponsors.

More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. @alexleewastaken  has the story.

Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives. Story by @petersontee .

52 percent of millennials purchase on their phone: 5 reasons to be there when they call sponsor content @Invoca 

Adidas is building a media strategy that values ads not by impressions, but on the audience attention and engagement they deliver.

PBS is developing an original content strategy for video on Facebook

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