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This Honda ad is a wild ride, set to a smashing remix of Verdi's La Traviata.
Acquiring a new customer is 5–25 times more expensive than retaining an existing one. And brand equity depends largely on customer satisfaction. So why is customer service not taken more seriously as a critical brand element? @ybenami discusses:
Netflix believes Squid Games will generate $891.1 million in value for the company.
As part of Kantar’s Inclusion Index of questions around people’s sense of belonging, a global average of 64% of marketers said they felt the industry was inclusive.
Jackie Summers’ vibrant red Sorel Liqueur@TheLiquortarian ) was discontinued following damage to the brand’s facility from Hurricane Sandy. Now, with help from @UncleNearest Whiskey founder @happywivesclub , the hibiscus liqueur is getting a second chance.
The biggest snack brands on TikTok gained their massive followings through swift creative thinking, cross-brand banter and—most critically—trust between @MDLZ and @360i . Learn how @Oreo , @SourPatchKids and more achieved viral success on the platform.
Congratulations to @Valkyrae on winning Gaming Creator of the Year, Presented by @riotgames as part of Adweek’s Creator Visionary Awards! Check out the acceptance speech, and join our awards show for more! #CVAs #SMWNYC
K-pop superstars Blackpink appear alongside a litany of other creators in the 60-second spot.
This year’s Brand Visionary honoree is none other than @JLo , not just for her status as an entertainment icon, but for her impact as an entrepreneur who has built a multi-billion-dollar fashion, music and beauty empire.