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This Honda ad is a wild ride, set to a smashing remix of Verdi's La Traviata.

From working at her parents' retail beauty supply business to launching @NyxCosmetics  at 25, the self-made millionaire beauty mogul Toni Ko has generated chatter for collaborations with @KimChi_Chic  and @JasonWu .

Reddit stopped displaying view counts on posts three years ago, due to scaling issues, but those issues have since been resolved, so the platform reintroduced them to post insights, along with some other metrics.

Acquiring a new customer is 5–25 times more expensive than retaining an existing one. And brand equity depends largely on customer satisfaction. So why is customer service not taken more seriously as a critical brand element? @ybenami  discusses:

Walmart is bringing back its Black Friday Deals for Days, but with a twist: This year, its Walmart+ members will get a four-hour head start on digital discounts in November.

Netflix believes Squid Games will generate $891.1 million in value for the company.

As part of Kantar’s Inclusion Index of questions around people’s sense of belonging, a global average of 64% of marketers said they felt the industry was inclusive.

Jackie Summers’ vibrant red Sorel Liqueur@TheLiquortarian ) was discontinued following damage to the brand’s facility from Hurricane Sandy. Now, with help from @UncleNearest  Whiskey founder @happywivesclub , the hibiscus liqueur is getting a second chance.

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The biggest snack brands on TikTok gained their massive followings through swift creative thinking, cross-brand banter and—most critically—trust between @MDLZ  and @360i . Learn how @Oreo , @SourPatchKids  and more achieved viral success on the platform.

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JUST IN | After 131 years, PepsiCo is retiring the controversial brand name and mascot, Aunt Jemima, acknowledging that the brand is based on a racial stereotype.

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Canadian eatery puts tiny chairs around the little ‘table’ that comes inside pizza boxes:

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Congratulations to @Valkyrae  on winning Gaming Creator of the Year, Presented by @riotgames  as part of Adweek’s Creator Visionary Awards! Check out the acceptance speech, and join our awards show for more! #CVAs  #SMWNYC 

K-pop superstars Blackpink appear alongside a litany of other creators in the 60-second spot.

Learn about Aunt Jemima's origins, along with the origins of other mascots that leverage Jim Crow-era stereotypes—plus the 1857 Supreme Court decision that led to more caricatures of African Americans in popular culture.

After Nathan Apodaca’s TikTok went viral—a skateboard cruise, sipping Ocean Spray Cran-Raspberry to the tune of Fleetwood Mac’s “Dreams”—the brand surprised him with a new “cranberry red” pickup truck filled with its products.

JUST IN | Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.

This year’s Brand Visionary honoree is none other than @JLo , not just for her status as an entertainment icon, but for her impact as an entrepreneur who has built a multi-billion-dollar fashion, music and beauty empire.

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