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Ads by Apple, Amazon, P&G, Jeep and the Sandy Hook Promise have been nominated in the Outstanding Commercial category of the 2020 Emmy Awards.

A link to the music video on Eminem’s website encourages viewers to contact or visit several gun violence prevention organizations, including Everytown for Gun Safety and Sandy Hook Promise.

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Sandy Hook Promise has released this harrowing PSA in time for back-to-school

The lives of 20 precious children and six heroic educators were taken from us seven years ago today. We will never forget Sandy Hook ? #Boston25  #SandyHook  #SandyHookPromiseP #Newtownromise

Sandy Hook Promise has released this harrowing PSA in time for back-to-school

Sandy Hook Promise has released this harrowing PSA in time for back-to-school

Sandy Hook Promise has released this harrowing PSA in time for back-to-school

Sandy Hook Promise’s shocking "back to school" ad is hard to watch (warning: It contains a graphic depiction of a school shooting)

It’s been nearly seven years since the devastating shooting at Sandy Hook Elementary School. Sandy Hook Promise, which was founded by families impacted by that tragedy, is releasing a shocking PSA they say all families need to see.

This 67-second ad is the latest in a series of gut-wrenching videos by the school safety advocacy group Sandy Hook Promise.

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