On this day in 2003, LeBron signed a historic $90M Nike deal at 18 years old. ? Reebok handed him $10M check to not talk to other brands; Said no ? Chose Nike’s legacy and signed for biggest initial deal ever ? Built an empire worth $1B+ ? Later got a lifetime contract
THEY’RE BACK The LeBron and Kobe puppets by Nike return with three videos
Nike announced they're planning to open the LeBron James Building at their Portland campus in 2020. @KingJames said he was "literally shedding tears" when he first heard the news.
LeBron James’ lifetime deal with Nike is worth more than $1 billion