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The smiling Black chef that’s been on Cream of Wheat packaging for decades is being removed.

Cream Of Wheat To Remove Smiling Black Chef From Packaging

It's been over three months since Aunt Jemima, Uncle Ben, Cream of Wheat and several other food companies announced plans for changes to brand mascots. Yet most of the food brands' problematic packaging can still be found on grocery store shelves today.

The smiling Black chef on the front of Cream of Wheat's packaging will soon be removed after more than 120 years.

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Cream of Wheat is the latest food brand in a growing list of consumer packaged goods to make a permanent change to its imagery, slogan or name amid continued calls for racial equality.

Cream of Wheat is the latest food brand in a growing list of consumer packaged goods to make a permanent change to its imagery, slogan or name amid continued calls for racial equality.

Cream of Wheat is the latest food brand in a growing list of consumer packaged goods to make a permanent change to its imagery, slogan or name amid continued calls for racial equality.

The smiling Black chef that’s been on Cream of Wheat packaging for decades is being removed.

Cream of Wheat removing Black chef from packaging

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Cream of Wheat will change its packaging, which depicts a smiling Black man in a chef’s uniform. The hot cereal joins Aunt Jemima, Eskimo Pie and other products that have shifted brand names and images amid calls for racial justice.

Cream of Wheat launches "immediate review" of brand's packaging

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Cream of Wheat is reviewing its branding after Aunt Jemima and others acknowledged their racist roots

The makers of Cream of Wheat are conducting "an immediate review" of the brand's packaging, which prominently features a smiling Black chef in light of “systemic racism.”

Cream of Wheat becomes the 4th brand in 24 hours to revisit packaging over racist origins

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Breakfast of G's. (or a dude who just likes steak in the am).. 5 packs of Cream of Wheat, 4 liquid…

Pre workout breakfast: chicken breast, white rice & cream of wheat. Stir, shovel in l& go. #BrowneckThuggin 

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Breakfast of champions.. (or slightly crazy individuals). 5 packs of Cream of Wheat, 4 liquid chickens…

As a kid I mixed Frosted Flakes & Golden Grahams every AM. Steak, eggs whites & Cream of Wheat just ain't the same..

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Stop on by if you're hungry.. Steak, Cream of Wheat & 12 liquid chickens. #CluckinAndBuckinBreakfast 

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