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When Steve Jobs returned to Apple in 1997, he moved the company under one P&L. Today, the company is 40 times as large in revenue, but it still retains that structure.

Apple added a 2006 technology, #magsafe , to the iPhone with some crazy music & rapid cut shots, & is our here pretending it's innovative--& I'm here for it! It's like they're going back to Steve Jobs' greatest hits and remastering them... which feels like a great strategy TBH.

As the iPhone 12 is unveiled, here's how the BBC reported the launch of the first one by Apple boss Steve Jobs back in 2007.

In 1981, Steve Jobs, co-founder of @Apple , spoke about computers as the bicycles of the 21st century #AppleEvent 

How Steve Jobs’ $12 million failure saved Apple

The @BBC  reported on the launch of the first iPhone from @Apple  and Steve Jobs in 2007.

Apple showing just how empty Steve Jobs Theater is. #AppleEvent 

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Today marks the death anniversary of the late Steve Jobs. The Apple CEO and inventor has changed the tech industry with his ideas, designs and innovations. To commemorate him, we celebrate key inspirational moments in his career with a thread.

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Steve Jobs in 2008: "We don't intend to make any money off the App Store." Estimated 2019 App Store net revenue: $17.4bn Former Apple exec estimates cost of running the App Store at less than $100m. -House antitrust committee


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Steve’s vision is reflected all around us at Apple Park. He would have loved it here, in this place he dreamed up — the home and inspiration for Apple’s future innovations. We miss him today on his 64th birthday, and every day.

20 years ago today, Steve introduced the world to iMac. It set Apple on a new course and forever changed the way people look at computers.

It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning.

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Remembering Steve, our friend and leader, on his 63rd birthday: "The thing that bound us together at Apple was the ability to make things that were going to change the world.” We are forever bound to that goal — and to you, Steve.

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Mark Esperanto = Mark Esper Tim Apple = Tim Cook Mike Pounce = Mike Pence Mike Bolton = John Bolton Betanyahu = NetanyahuRon Ryan = Paul Ryan Steve McCarthy = Kevin McCarthy Marillyn Lockheed = Marillyn Hewson Donald Trump = Donald Trump

BREAKING: Apple says Steve Jobs has died.

The campus Steve envisioned will be known as Apple Park, and its theater will bear his name.

As you read this on your iPhone, remember that the founder of Apple, Steve Jobs, was a Syrian immigrant.

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oops harsh letter ever! Steve Jobs asked Sean Connery to appear in an Apple advert. Here was his reply...

Steve Jobs, the co-founder of Apple, has died, according to Apple. He was 56.