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Apple buying TV shows is an admission of failure. They paid a bunch of LA people to do LA stuff, and added nothing of their own that’s ‘Apple’, as a mere marketing and retention exercise. Meanwhile US TV is unlocking, and none of the big tech platforms are playing a major role

@MarshaCollier  @tcrawfordM  @AndrewNebusy  @sarbjeetjohalP  @efeatherstonO  @StevenDickens3V  @awscloud : @furrier  @dvellantet  @stuo  @Craw  @NeilCattermullf  @digitalcloudgali  @Kevin_Jacksonx  @psalvitti  @MylesSuert  @mdkailh  @ipfconline1e  @alibaba_cloud  @triciawangt  @DisrupTVShowe  @AlibabaGroupc  @Swisscom_Mediah  lash actually requires marketing to the selfish self. Both mutual self-interest and shared purpose are what brings people together. Both market to one's survival, just one is reactionary, the other proactive.

Dear Tech/PR Marketing People, stop using the verb “leverage”. Just use “use”. Also, “embrace” can go.

Focus has been tech and not people and could be hurting Marketing because it's so good and can be measured. @markwschaefer  at #mpb2b 

The next big marketing push will be to help people feel like they belong. It requires a lot more than just tech (though you'll need a lot of that). Companies can't really phone it in any longer. You can't pretend to care about your buyers if you don't. …

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@PDXStephenG  @karmicbikes  @kickstarterAnd  POC all up in the promo video. Not used to that. So over exposed to happy Bay Area tech white people in marketing. Nice to see some other shades.

Big, flashy tech keynotes do still exist. The people hosting them are just terrible at marketing them. @bafeldman  writes

Big, flashy tech keynotes do still exist. The people hosting them are just terrible at marketing them. @bafeldman  writes

Big, flashy tech keynotes do still exist. The people hosting them are just terrible at marketing them. @bafeldman  writes

It’s hard to find the right employees in a competitive job market. The CEO of ed-tech company Listenwise shares insight around finding the right people for K-12 sales and marketing jobs: #EWopinion 

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Alibaba billionaire Jack Ma says he knows nothing about tech or marketing, but he's successful because he knows people. (via @CNBCMakeIt )

Alibaba billionaire Jack Ma says he knows nothing about tech or marketing, but he's successful because he knows people. (via @CNBCMakeIt )

TONIGHT'S MEDITATION: Why do tech marketing people say “relevancy,” when the word “relevance” has served us perfectly well for 200 years?

"Being a modern chief marketing officer is a lot more complicated than it was just a few years ago. They need to be analytical and creative, tech savvy and people oriented."

On Sept. 24, Ad Age will publish a '7 over 70' list recognizing people over 70 who are still making big-time contributions in marketing, media, ad tech and at agencies. Any suggestions? Email eschult @adage .com

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On Sept. 24, Ad Age will publish a '7 over 70' list recognizing people over 70 who are still making big-time contributions in marketing, media, ad tech and at agencies. Any suggestions? Email eschult @adage .com

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On Sept. 24, Ad Age will publish a '7 over 70' list recognizing people over 70 who are still making big-time contributions in marketing, media, ad tech and at agencies. Any suggestions? Email eschult @adage .com

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Fatal errors in looking at consumer tech: “I don’t have that use case” = “useless” “I would make different choices” = consumers are being scammed” “I don’t like that product” = “It’s a bad product” “I wouldn’t buy that” = “people who do are just being tricked by marketing”

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