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Olay is stopping retouching all of its photos by the end of the year

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Olay announced that it will stop retouching ads by the end of 2020.

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“We are willing to walk away from influencers that are not interested in producing content that meets these standards,” Olay's senior communication leader said.

P&G's Olay to stop using retouching in advertisements by 2021, making the change because "women are constantly facing conflicting expectations about their outward appearance"

Olay plans to end all retouching in Olay’s advertising imagery—in print, digital, TV and out-of-home—by the end of 2020.

Olay vows to stop retouching models' skin in all of its adverts

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Olay issues skin retouching ban in ads

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Olay says it will stop skin retouching in its ads by the end of the year

Olay says it will stop skin retouching in its ads by the end of the year

Olay says it will stop skin retouching in its ads by the end of the year via CNBC #news  #CNBC 

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I’m so excited to be teaming up with @Busyphilipps2 @TherealTaraji @IISupe @Astro_Nicolerwoma@OlaySkinnII for ’s #SuperBowlfemale-led  ad! Olay is making an impact by don @GirlsWhoCodeting  $1 to for every twee #MakeSpaceForWomen  #adhat  uses !

I’m thrilled to share @OlaySkin’s#SuperBowlLIV  ad and to make it even better, it's all for a good cause! Join in using hashtag #MakeSpaceForWomen  and Olay will donate $1 to @GirlsWhoCode . #ad 

Did you catch me live in action in @OlaySkin’s#SuperBowlLIV  commercial? Don’t forget to tweet #MakeSpaceForWomen  and Olay will donate $1 to @GirlsWhoCode . #ad 

Did you catch me in @OlaySkin’s#SuperBowlLIV  commercial? Don’t forget, every tweet using #MakeSpaceForWomen , Olay is donating $1 to @GirlsWhoCode . #ad 

Through tomorrow, Olay will donate $1 to Girls Who Code every time the #MakeSpaceForWomen  hashtag is used.

Great to be back in a spaceship again on an awesome STEM mission! 🚀👩‍🚀🏈Did you catch me live in action during @OlaySkin #SuperBowlLIV  commercial? Don’t forget to tweet #MakeSpaceForWomen  and Olay will donate $1 to @GirlsWhoCode  #ad 

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Excited to share a sneak peek into the #SuperBowlLIV  commercial I’m in with @OlaySkin! Most importantly, for every tweet with #MakeSpaceForWomen  Olay will donate $1 to support women in STEM. #ad 

Today I learned it’s café au lait and not café olay ??

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