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"What we're hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition," Adam Mosseri, the head of Instagram, says about the push to remove like counts from the app

"The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love, things that inspire them,” said Instagram CEO Adam Mosseri about the pilot program.

Instagram is removing likes for some users. “What we’re hoping to do is depressurize Instagram a little bit, and make it a bit less of a competition,” Instagram's Adam Mosseri tells @KurtWagner8 

WATCH: During #WIRED25 , Instagram CEO Adam Mosseri announced that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. Learn more:

Many people live for the "likes" on social media. But making good on a pledge he made previously, Instagram head Adam Mosseri is changing the way millions of users interact with the app, by making "like" counts private.

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‼️ 'Heads up!': Instagram's CEO Adam Mosseri announced the platform will begin a pilot program to hide "likes" on some U.S. accounts starting next week.

"The idea is to try to 'depressurize' Instagram, make it less of a competition," #Instagram 's CEO Adam Mosseri announced on Friday:

"The idea is to try to 'depressurize' Instagram, make it less of a competition," #Instagram 's CEO Adam Mosseri announced on Friday:

#THOUGHTS : Instagram Inc. CEO Adam Mosseri announces that some markets in the U.S will begin removing the number of “likes” shown under content as early as next week: Does that affect your love for…

Adam Mosseri, the social network's CEO, says this is only being done as a test and won't be a permanent change just yet.

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LIVE: Adam Mosseri, the head of Instagram, and @TraceeEllisRoss , actor, producer, and CEO, are live from our #WIRED25  summit.

WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. It's the latest step in Instagram’s quest to become the safest place on the internet. #WIRED25 

BREAKING: Instagram CEO Adam Mosseri has announced that likes will disappear from the platform for US users starting as soon as next week.

BREAKING: Instagram CEO Adam Mosseri has announced that likes will disappear from the platform for US users starting as soon as next week.

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Gayle King tells Instagram head Adam Mosseri: "I swear, I think you guys are listening." The company leader says it's "dumb luck" when ads related to private conversations pop up on the app.

Gayle King tells Instagram head Adam Mosseri: "I swear, I think you guys are listening." The company leader says it's "dumb luck" when ads related to private conversations pop up on the app.

Instagram boss Adam Mosseri: 'We can't solve bullying on our own'

The Internet was not ready: Instagram head Adam Mosseri said the update was a "small test" that went wider "broader than we anticipated." #instagramupdate 

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